Identify a Fashion Trend
We know as a fashion trend a certain garment, color, or style that many people start wearing seemingly from one moment to another, some we like and we adopt them, others do not go with us and we just let them pass, but in reality, marketing and fashion experts know what will be the trend up to two years in advance. So if you also want to be one step ahead of the majority, we share with you these tricks that will surely be of great help.
How to identify a fashion trend?
Nowadays it is not difficult to identify fashion trends since all the time we are being bombarded with a lot of visual information that gives us many clues about what are the trends of the moment: when you see many influencers on social networks with similar clothes, when on the street you start to identify similar outfits, when in the windows of the stores you find very similar things and when on the red carpets of the big events you perceive some patterns, you are in the clear presence of a trend.
Where to look for the latest fashion trends?
Finding trends is very easy and fun, you can identify them in the spaces we mentioned in the previous point or you can go several steps further to do your own research. The first and easiest step is to follow content creators about fashion and trends, you can find many on platforms such as YouTube, Instagram, TikTok, and Pinterest, you just have to search with keywords such as new trends, fashion trends, fashion trends, trends of the moment, current trends and other similar ones.
The second step is to follow specialized magazines and designers themselves. For example, Vogue is always publishing very interesting articles about what is to come, and this way you can know the trends even before they explode and become a boom.
We also recommend you be very aware of the publications, articles, and all the information published by WGSN, the largest global company in terms of trend research. They know what will be trending even two years in advance, so if you start following them now you will be ready to dress fashionably in 2024.
Fashion is cyclical
One of the reasons why trends can be predicted is because fashion is cyclical. Human beings are nostalgic by nature and every few years certain fashions that were a boom 20, 30, or 40 years ago come back into fashion, so it is not unusual to find many outfits inspired by the 80s.
How is fashion constructed?
There is a basic cycle that defines trends and it is composed of 4 participants: influencers, early adopters, followers, and late adopters. This cycle begins with the influencers, understanding influencers as people with a large audience and authority on the subject, whether they are actors, singers, designers, brands, fashion houses, or digital content creators. These people are constantly playing with fashion and trying new things, and many of these things can be liked by their audience and start to be imitated.
This is where early adopters come in, which are the people who follow these influencers and decide to risk trying what they are wearing. It is thanks to early adopters that fashions start to become more visible until they start to be adopted by a more massive audience, the followers, and it is at this stage when something is officially considered a trend. If you found this article useful, you may also visit Temu on Sitejabber site to read more about fashion.
