Make a law firm grow exponentially
For those who want to know how to make a law firm grow, it is necessary to pay attention to three basic and fundamental steps. First, it is essential to know where you want your legal business to grow. Then, map out how to do it (getting out of the world of ideas and into action!).
When you have defined goals and activities in practice, it is very (very!) important to follow the evolution of the goal and adjust the route, whenever necessary.
In order to suggest useful and practical strategies, we decided to dive into these three stages and share with you important tips to boost the growth of your office.
How to make a law firm grow
1. Know where to grow the law firm
It’s that old saying: if you don’t know where you want to go, any place is fate. Mentally wanting the office to grow won’t make it grow in size and win more clients.
And “going out doing”, without a solid strategy, based on financial matters and team engagement, also won’t guarantee that this development happens in a structured way and aligned to the office strategy.
What we do here, and recommend to you, is to take a step back and think about where you want to make the office grow. To do so, we indicate the following path:
- Strategic planning
We have dedicated an entire text to strategic planning for law firms and we will repeat its importance whenever there is need (and opportunity!). After all, this is where you define what it means to grow a law firm and see the size of the challenge ahead.
- Setting Goals
Setting attainable and measurable goals is, if not the most important, one of the most fundamental steps in planning. It is to them that you will look when you want to know how close or far you are to achieving the office’s growth goals.
- Team alignment
Technology companies need to adapt quickly to the news. Many times this means having to revisit some objective and adjust the focus of the work. More and more inserted in the universe of entrepreneurship and technology, offices also live moments like this, right?
- Extra tip, or, as we do
Usually, our invoicing goal is the guide to the company’s objectives. And this number is usually diluted in goals throughout the year. After all, to increase the invoicing it is necessary to conquer and to keep more clients.
2. Understand how to grow the law firm
Now that you have a good notion of how to plan the growth of your office and involve the team in this (and other) objectives, let’s get to the practical part! It’s time to talk about the routine and go even deeper into the actions that will make a law firm grow. We highlight some topics to help you in this part. Check it out:
- Customer acquisition
Usually, one of the results (or the main objective) of the office’s evolution is the increase in the number of clients. So, let’s assume that you already have the goal of acquiring clients and that it was defined thinking about how to make a law firm grow. Now comes the famous question: but how?
- Systematic monitoring
In the first stage of suggestions on how to make a law firm grow, we talked about the primary importance of setting measurable goals, right? The time has come to alert to the need to monitor goals and work systematically. After all, goals must become actions and actions must give results.
- Automation of repetitive activities
Few things are more counterproductive than wasting time on activities that can be automated. And, for those who want to discover how to make the office grow, making the routine productive and efficient certainly appears in the list of 5 main actions!
- Disclosure of the office work
Planning and executing legal marketing actions on the Internet is very important for law firms and lawyers who want to be perceived, sought and recognized for their work.
- Service of excellence
All the previous steps converge in the delivery of an excellent service. But we could not fail to mention this topic, as having excellence as a guide for each stage of the work contributes to the acquisition of new clients, to the loyalty of those already won, to the visibility of the legal business, to stand out from the competition and, consequently, to make the firm grow.
3. Review the growth objectives of the office
To undertake one must be willing to change plans when the scenario changes. So, setting goals to make a law firm grow is not an activity that ends at once. Besides the need to maintain a systematic follow-up, it is very important to reassess the objectives from time to time.
After all, it is only possible to know if the growth plan of the office is working, if the actions are working or if it is necessary to change some point of the process if there is a pause moment to recalculate the route, do you agree?
